WHY USE GOOGLE SEARCH?
The behaviour of the customer have changed dramatically in the last 10 Years since the introduction of smart phones and high powered mobile devices. Customers are using Google every day to look for answers to their problems. By using PPC (pay-per-click advertising) business can expect to increase their sales and profit from their online presence.Paid search, also known as pay per click (PPC), can compliment and enhance organic search. It is intelligent advertising; an efficient, measurable and profitable method to get the best ROI for your brand.
WE BUILD BUSINESSES
The difference between a web site and a web strategy is something that the experts at Sutton have mastered. Put us to work and we’ll create a web strategy that will help you generate leads and grow your business.
BENEFITS OF DIGITAL ADVERTISING
Unlike billboards or TV ads, interactions with online ads can be tracked and measured effectively.
The benefits that come from digital advertising include:
BOOSTING ROI AND SALES
Nielsen studied more than 800 digital ad campaigns over seven years. After going over their results, they determined that every dollar spent got an average of almost threefold back.
ASSISTANCE WITH YOUR OTHER ADVERTISING EFFORTS
Digital advertising doesn’t just yield you high returns in itself—it increases the ROI of your advertising campaigns in other media too.
Research has shown that including online ads helps your other media perform better across the board. Billboards, for example, yielded greater ROI by a little over 50% when digital ads were a part of the same campaign.
GUIDES CUSTOMERS THROUGH THE BUYER’S JOURNEY
A big concept in modern marketing is the buyer’s journey. Basically, it’s the process a consumer goes through to buy a good or service. It has three stages:
- Awareness
- Consideration
- Decision
Tribute Media has the tools, skills, and experience to help you guide customers through each stage. We can work with you to craft advertising that speaks more directly to your audience.
STIMULATES INTERACTION AND WORD OF MOUTH
It’s the hard truth—no type of advertising can match word-of-mouth recommendations. People are much more inclined to use a product or service if a friend or family member like it. Online shares and recommendations have almost as big an impact as personal ones.
And there’s the trick: When someone shares a piece of your digital advertising, you get to tap into that power. Tribute Media can help you craft advertising content that does just that.
THE FASTEST WAYS TO GROW YOUR BUSINESS
Digital advertising plays a crucial role in every stage of the buyer’s journey,
from raising brand awareness at the top of the funnel to converting prospects into customers at the bottom.
USE THE RIGHT TOOLS FOR THE JOB!
PAID SEARCH
More than 70% of purchases begin with a Google search. Get your ads listed at the top of relevant search engine results pages (SERPs).
DISPLAY
Leverage Google, Bing and Yahoo’s vast partner networks to display your banner ads on the websites your ideal customers visit most.
SOCIAL MEDIA
The total number of social media users worldwide is expected to reach 2.5 billion by 2018. With an audience like that, the only question is: which network?
SHOPPING
List products and pricing at the top of search engine results pages to turn relevant searches into immediate e-Commerce sales.
MOBILE
Capitalize on the smartphone and tablet revolution with mobile advertising within apps, SMS text messages and responsive (mobile-friendly) websites
VIDEO
Today’s users expect ads to be brief, targeted and convenient. Your brand can be all three with stimulating, high-quality video ads.